A New Era for Atlanta Hawks Broadcasts
The Atlanta Hawks, an esteemed NBA franchise, are set to make a nostalgic return to Peachtree TV, rekindling a partnership that has been dormant for nearly three decades. Starting January 12, 2024, Peachtree TV will become the new home for all Friday night Hawks games for the remainder of the 2023-24 season, with the exception of the game on March 8th.
In a strategic move, the channel will instead broadcast the Hawks' clash with the New Orleans team on March 10. This decision revives the storied history between the Hawks and local television, recalling the days when WPCH aired their games from 1972 to 1994 and WANF from 1986 to 1993.
The inaugural two games under this revived partnership will be simulcast on both Peachtree TV and WANF, offering fans multiple avenues to tune in to the action. The accessibility extends beyond these channels, as live broadcasts will also be available through major cable and satellite services, along with various Gray TV stations across Georgia and Alabama.
Production and Commentary Team
The broadcast production will be led by the seasoned Bally Sports Southeast team, featuring luminaries such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Their insightful commentary is set to enrich the viewing experience for fans. Adding to the expertise, Baillie Burmaster, the Sports Director from WANF, will bring her unique perspective to the broadcasts, further enhancing the coverage.
The Hawks' schedule is peppered with high-stakes matchups against formidable opponents including the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These games promise to deliver the intensity and excitement that Friday night basketball is known for.
Expanding Fan Engagement
Peachtree TV is no stranger to basketball broadcasts, having provided coverage for the College Park Skyhawks since 2019. This expansion to include the Atlanta Hawks signifies a broader commitment to bringing local sports to a wider audience.
Andrew Saltzman, an executive associated with the Hawks, expressed his enthusiasm about the deal. "It provides fans a new, complimentary way to view the games," he remarked, underscoring the additional options now available to the fanbase. His gratitude extended to both Peachtree TV and Gray TV for enabling this partnership, which he believes will greatly benefit the Hawks' local supporters.
Erik Schrader echoed similar sentiments, emphasizing the importance of accessibility for all fans. He highlighted the potential to engage new audiences while continuing to cater to long-time Hawks supporters, suggesting that the return to broadcast television could open up new possibilities for community engagement around the sport.
On-Court Challenges and Perspectives
Despite the positive news off the court, the Hawks have faced recent challenges during gameplay. A notable setback occurred in a game against the Sacramento Kings, where the Hawks relinquished a significant lead due to a lackluster performance in the second half. Key players Dejounte Murray and Bogdan Bogdanovic saw a dip in their contributions, scoring just two and three points respectively after halftime.
The team's overall field goal percentage plummeted to 28.9 percent, coupled with a three-point success rate of only 21.7 percent in the latter stages of the game. This statistical downturn underscores the need for a reassessment of the team's strategy and execution on the court.
Quin Snyder, presumably involved with the team's coaching staff, stressed the necessity for better execution and a more collective approach moving forward. Clint Capela, likely a player or coach, voiced concerns regarding the team's frustration and the urgent need for a tactical shift to address the issues laid bare by the disappointing loss.
The Atlanta Hawks, buoyed by a renewed presence on local television, are poised to reconnect with their roots and offer fans a blend of nostalgia and modernity. As they navigate the highs and lows of the season, the team's journey will be broadcasted for a diverse and passionate fan base, eager to follow every dribble, dunk, and three-pointer. With the spotlight back on Peachtree TV, the Hawks have an opportunity to soar once again in the hearts and homes of their loyal followers.