Comcast and Diamond Sports Group have struck a new carriage deal, ending a frustrating months-long blackout of Bally Sports channels for Comcast customers. This resolution, coming right on time for the beginning of August, reopens the doors for fans to catch their favorite local MLB, NBA, and NHL teams live. This development is critical for both the beleaguered Diamond Sports Group and the eager sports enthusiasts who missed out on significant portions of their teams’ seasons.
A Welcome Relief for Fans
Starting August, Comcast’s Xfinity customers who subscribe to the "Ultimate TV" package will be able to enjoy live broadcasts of local sports teams once again. This is particularly appealing for fans in key markets such as Atlanta, Minnesota, Detroit, Kansas City, Tampa Bay, and Miami, where Comcast has a robust presence. Notably, the blackout had been a particularly sore point since Diamond Sports Group pulled their channels off air at the start of May, amid their ongoing Chapter 11 bankruptcy proceedings.
The new deal entails that subscribers of the "Ultimate TV" package not only regain access to Bally Sports channels but also benefit from a free three-month trial period. Post-trial, the package would cost an additional $20 per month, aiming to be an enticing offer for sports aficionados. Xfinity customers have until August 30 to upgrade their subscription to take full advantage of this deal.
Strategic Win for Diamond Sports Group
This renewed partnership with Comcast, which is Diamond Sports Group's third largest distributor, represents a significant victory as the company navigates through its financial restructuring. David Preschlack, CEO of Diamond Sports Group, highlighted the importance of this arrangement, stating, "Entering a new carriage agreement with Comcast, our third largest distributor, is a critical step forward in our restructuring effort, and we are pleased that fans will again be able to access broadcasts of their local teams through Xfinity."
Additionally, the resolution of this blackout is promptly positioned as the company focuses on securing agreements with other major leagues. "With certainty on our distribution, we are focused on finalizing an agreement with the NHL and resolving our ongoing negotiations with the NBA," Preschlack added.
Back to the Game
For Diamond Sports Group, which owns 15 regional sports networks under the Bally Sports banner, this deal is not merely a return to the status quo but a crucial component of their strategy to regain stability. After pulling their channels from the airwaves in May, the company has been working diligently to negotiate and resolve their broadcast rights and financial standings amid complex bankruptcy proceedings. Notably, Diamond Sports Group currently holds linear rights to 12 Major League Baseball teams, underscoring their pivotal role in regional sports broadcasting.
Streaming Options Remain
Fans who prefer to cut the cord haven’t been left out either. The Bally Sports streaming app remains available as an in-market viewing option for fans of teams like the Marlins, Rays, Royals, and Tigers. On the other hand, supporters of the Braves and Twins are encouraged to stick with the broadcast channels for their local game coverage, ensuring a breadth of options for varying viewer preferences.
The Way Forward
Looking ahead, Diamond Sports Group's immediate focus remains on solidifying partnerships with the NHL and NBA as they prepare for the upcoming seasons. Preschlack reiterated the urgency of these efforts, noting, "We are mindful that time is of the essence with basketball and hockey seasons fast approaching, and once agreements with our team and league partners are complete, we intend to move expeditiously to present a plan of reorganization to the court."
This new carriage agreement is a beacon of progress amid challenging times for Diamond Sports Group and a welcomed development for sports fans who have been eagerly waiting to reconnect with their favorite team's live action. The end of the blackout marks a hopeful turn in what has been an arduous journey through Chapter 11, with the promise of stability and strategic growth on the horizon.