The Los Angeles Kings have unveiled a new logo, rekindling memories of the 1990s Gretzky era while simultaneously looking towards the future. This emblem is a thoughtful blend of the past and present, designed to resonate with fans and honor the legacy of hockey legend Wayne Gretzky, who significantly influenced the team's branding during his tenure with the Kings.
Bridging the Past and Present
The updated logo brings back the iconic "Chevron" design, a staple from Gretzky's time with the team. This revival is intended to create a cohesive link between crucial historic moments and the franchise's future ambitions. Further cementing the connection to the past, "Los Angeles" is prominently displayed at the top of this new emblem, making a bold statement about the team's proud heritage.
Incorporating Historic Elements
In a nod to the origins of the franchise, the updated crest also features a refreshed version of the original 1967 crown. This combination of historical and modern elements encapsulates the rich tapestry of the Kings' evolution, blending the memories of early 90s jerseys with today’s aspirations.
This new logo will replace the previous one that was introduced back in 2008, marking over a decade of branding evolution. The redesign process spanned two years, reflecting a meticulous effort to honor the past while ensuring the new design resonates with contemporary audiences.
Collaborative Effort
The redesign was not a solitary endeavor but involved extensive collaboration. Luc Robitaille highlighted the wide-ranging effort behind the creation of the new logo, noting the inclusion of feedback from both past and current players. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille said.
Robitaille further emphasized the significance of the redesign, stating, "This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, setting the stage for extensions and new iterations in the future."
Organizational Pride
Expressing the collective pride felt within the organization, Kelly Cheeseman remarked, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us." This sentiment underscores the unity and shared vision within the Kings' community as they look forward to the new chapter.
Launch Details
Fans eager to own a piece of this new era won’t have to wait long. The new logo will be available for purchase starting Friday, June 21, and will be launched at the Crypto.com Arena's Team LA Store. This ensures supporters can proudly sport the new design, celebrating both the history and future of the franchise.
The redesigned logo is more than just a visual update; it’s a symbol of the Los Angeles Kings' storied past and their ambitions for the future. By fusing classic and modern elements, the new emblem aims to resonate deeply with fans, reminding them of great moments while inspiring new ones. As Luc Robitaille aptly observed, the new design sets the stage for extensions and iterations in the future, reflecting an evolving yet consistently proud legacy.