Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal intriguing patterns in betting behavior. More than half of bettors (58%) show active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors engage in wagering on several games each week. A substantial 76% of respondents bet at least once a month.
When it comes to the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely, preferred by 39%, while parlays round out the top three at 35%.
The distribution of bets across different events showcases a preference for high-profile matches. Specifically, 57% of bets are placed on Champions League and European tournaments. National league season games also see significant action, with 54% of bets directed their way. National tournaments or friendlies attract 48% of bets, with national cup games close behind at 46%.
Euro 2024 Betting Trends
Euro 2024 is poised to be a major event for sports bettors. The report highlights that a staggering 84% of bettors plan to place bets on Euro 2024, regardless of whether their national team is participating. Live betting during games is particularly popular, with 83% of bettors engaging in this dynamic form of wagering.
Several key factors influence bettors' decisions. Player performance is the most critical factor, cited by 52% of respondents. Expert analysis and betting promotions also hold significant sway, influencing 47% of bettors each.
Marketing Challenges
Despite the enthusiasm for betting, the report highlights some notable marketing challenges. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
For sportsbook operators, the results of this report offer a clear guide to deepening player loyalty and optimizing customer lifetime value. Euro 2024 represents an incredible opportunity for operators to build deeper relationships with both current and new players. By paying close attention to the insights provided by Optimove, operators can craft more effective marketing strategies that resonate with bettors and enhance the overall betting experience.
In summary, the report from Optimove offers invaluable insights into the betting behaviors and preferences of European customers. The findings underscore the importance of strategic marketing and personalized communication in engaging bettors and fostering loyalty. With Euro 2024 on the horizon, sportsbooks have a unique chance to capitalize on these insights and elevate their operations to new heights.